Founded by the fashion visionary, Gabrielle “Coco” Chanel, this couture house defines modern luxury and effortless chic.

With her revolutionary and innovative design approach, she created a new aesthetic in women’s fashion when she launched her first Ready-To-Wear collection in 1913, opening her flagship boutique at 31 rue Cambon, that still stands today.

Her pieces introduced traditionally masculine silhouettes, exquisitely tailored to the female form. By using new materials, she essentially freed women from the restrictive Edwardian sartorial codes, that favored modern femininity, simplicity, practicality and comfort.

Almost a century later, the Chanel Suit and “N° 5” perfume continue to epitomize French style and elegance.

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